how can i help you?
You or your organisation have a story to tell. Let me help you transform the essential facts into a compelling narrative that gets sticky results.
I'm a highly experienced, qualified copywriter, journalist and instructional designer, a published author, and an experienced counsellor/coach. A linguiphile and empath, I use language and intuition to engage you and your audience, and to inspire positive, lasting change and buy-in.
I use the AIDAR model as the basis for all my work: Awareness, Interest, Desire, Action and Retention. I can take what you present to me and give it a fresh perspective that will bring new energy to your offering, project or life. While I'm an eternal optimist and idealist, I also bring a balanced dose of realism and practicality to my work. I'm very creative, highly adaptable, always conscientious and extremely easy-going. My core expertise lies in helping you and your audience to see things in a whole new way so we can disrupt the usual patterns together.
I'm really good at what I do, and I love to infect others with irresistible enthusiasm... I guarantee that working with me will never be boring!
WRITING & COMMUNICATIONS
- Content creation: across the board, from advertising/marketing/PR and corporate copy, to eLearning and magazine/newspaper copy
- Editing, proofreading and rewriting
- Content strategy and curation, digital marketing, organic SEO and web copy (including websites, blogs and social media)
PROJECT MANAGEMENT & COACHING
- Management of projects and events/exhibitions, specialising in holistic/environmental lifestyle, corporate training, corporate social investment (CSI), and entrepreneurship initiatives
- Life/consciousness coaching, specialising in the application of personal development and conscious living skills to cultivate more fulfilled and balanced relationships, careers and lives.
I have worked on a wide range of content creation, instructional design, project management and creative services projects, collaborating with creative services peers, subordinates and vendors to produce marketing, eLearning and other communications, including print, radio, and online communications and video projects. These range from some of the world’s most recognisable brands, to lesser-known, but equally rewarding ones. Some of the better-known accounts on which I have worked are:
- RoseRyan Finance & Accounting Consultants (USA)
- Moore Global Accounting, Auditing & Advisory Firm (South Africa & International)
- Century City Convention Centre (Cape Town)
- Marie Stopes Clinics (South Africa)
- Regent Assay Corporate Finance & Consulting (UK)
- Ernst & Young (South Africa)
- Accenture (UK)
- Mercedes Benz (SA)
- World Wide Fund for Nature (WWF)
- One Green Journey Climate Conversations, Coaching & Action (USA)
- Rodan & Fields (R&F - USA)
- Hudson's Bay Company (HBC - USA)
- The Nelson Mandela Foundation-endorsed 67 Blankets initiative
- MMI Holdings/Metropolitan Health
- MTN
- Sanlam
- Virgin Active
- Telesure
- LRMG
- Cognician Digital Coaching
- Cape Town City Council
- The South African Institute for Entrepreneurship (SAIE)
- I Love Coffee Group (South Africa)
- The Pick 'n Pay-endorsed Argus Cycle Tour Commemorative Book
- Pearson Education/Maskew Miller Lomgman (MML)
- The Stellenbosch University School of Business-affiliated Impumelelo Social Innovations Centre
- Trialogue Publications
- Bush Radio - Community Radio Station (Cape Town)
- Distance Healing Network, South Africa
TESTIMONIALS
I've always been impressed with the originality of Erica's writing. She's a glass-half-full person, and brings this sense of optimism and possibility to her relationships with colleagues and friends. An exceptional wordsmith, her writing style is natural and refreshing, yet always purposeful. And her curiosity, imagination and intelligence make her an asset on any project.
On a recent assignment Erica's thought-provoking questions helped me to rethink my approach, adding tremendous value even before she'd begun. I highly recommend Erica as a talented writer and professional colleague.
I have known Erica for the past 25 years. I was her first employer. She joined us as a copywriter and was responsible for conceptualising and writing copy for all the communications campaigns that we produced for our clients. At that time, we were operating as the below-the-line division for a large advertising agency.
I employed Erica because she was particularly bright, creative and principled. She excelled with her copywriting and always demonstrated a willingness to learn. Over the years I have maintained contact with her and commissioned her skills for copywriting projects on a freelance basis.
She is my go-to girl for getting stuff done in a professional and efficient manner. She asks the right questions, listens attentively and gets on with the job. She ticks all the boxes in terms of project management, time management and organisational skills.
Erica is an all-rounder and familiar with all communication media platforms. She is curious by nature and extremely well-read. She can communicate at all levels in a “language” her audience understands. Her written communications skills are brilliant!
Erica never accepts anything at face value. If you ask for something different, you’ll get something different! Her ability to assimilate, analyse and present data are excellent, and she is both inclusive and assertive.
She has the courage of her convictions and works well in a team and alone. Erica will always deliver: her work ethic is impeccable and she is creative, versatile, reliable, honest and hard-working. She is a special individual who deserves every accolade that comes her way.
She is one of the few people I know who walks the talk and genuinely cares about the world around her. Her achievements are testimony to her ability to persevere and never to give up fighting.
Erica provided the input necessary for working on a project that required quick turnaround, attention to detail and the ability to work independently.
Erica is a strong persona who in her working hours functions in a very business-like and professional manner. Erica has great ideas and can redesign layouts in an instant, making not only herself, but especially the client more than satisfied with the result.
This woman knows what she wants to see and can project this clearly. I have observed Erica with great admiration and will continue to use the service provided for my display of works for a very long time. I highly recommend her to anyone who should require Erica's services.
Annoesjka Hartman Redgrave (Author/Owner/Creator - SOULOGICAL Daily Planner & Life Guide)
Erica Kleine is inspiring to work with. Not only is she extremely gifted when it comes to writing copy, she is a self starter and takes the initiative on many projects, which boosts the standard of creative for the entire team. She is an incredibly hard worker, a consummate multi-tasker with the ability to approach even the tightest of deadlines with a smile.
Erica Kleine is an inspiring personality. She is extremely gifted, is a self starter and takes the initiative on many projects. She is a very helpful individual. I wish her all the best in all her future endeavours.
Sundeep Verma (Trainer/Instructor at IELTS British Council India)